Do you REALLY have a Biz Brand?
This week I want you to think about your business brand...
Whether you're just starting out as a solopreneur, entrepreneur or business owner, or if you've already been in business for a while, your brand is so important.
So, what is a brand and how do I create one that embodies me and my business?
Brand is a perception in the mind of your audiences - an idea. It’s what people think and feel when considering your product, mission, customer experience - everything that makes up your company or organization.
Branding is the ongoing effort to shape your audiences’ perceptions - customers, clients, employees, etc. It's a step-by-step process and strategy that gives meaning to your product and organization. The goal of branding to establish a significant and differentiated presence in the market that attracts and retains loyal customers/clients.
Brand experience is the sensations, feelings, and thoughts that your brand identity brings to your audience. In other words, it’s the space between your branding and your brand.
Brand equity is the commercial value of your brand. It’s based on what customers are willing to pay for your name rather than the product or service itself.
When taking your audience into consideration, your position in the marketplace, and the goals you establish when it comes to your brand, that, my friend, is brand strategy.
Good luck & happy branding!
Something to think about...
Fresh Perspective. Creative Solutions. Free Consultation. Marketing Consultant | www.ashleycannard.com
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