• Ashley Cannard

Finding and reaching your ideal client

Updated: Jan 22, 2020

This week I want you to think about how to find and reach your ideal clients...

First, you need to think about who you want to target. Are you trying to target small businesses, large businesses, entrepreneurs, consumers, marketers, accountants, law firms, the medical community, etc.?

Second, you will need to research these specific people. Find out what they like, what websites they visit, what their interests are, who they network with, and what information they value and can benefit from.

Third, you need to think about who your ideal client is... Now that you've established the type of people or industries you're targeting, now you need to dig a little deeper to address exactly the type of people you want to work with. Do your values and personalities align? Do you have the same goals? Are you able to agree on tactics and creative expressions?

Fourth, and MOST importantly, create an entire persona for your ideal client... What do I mean by this? Well, who is this person, really? Are they male, female, 25 years old, 47 years old, where do they live, what do they do for fun, what's their favorite color, where do they like to vacation, what's their style, what's their personality, etc? You get it. In order to truly attract your ideal client, you need to know WHO your ideal client is.

Now remember, this isn't something that will develop overnight. This takes time, effort and soul-searching. And if you feel overwhelmed, or simply don't know where to start, reach out and we'd love to help you find your ideal client.

Something to think about...

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