• Ashley Cannard

What is digital marketing?

Updated: Jan 22, 2020

This week I want you to think about what digital marketing really is...

So, what is digital marketing?

Well, according to the definition, it's advertising through digital channels, such as social media, mobile apps, email, web applications, search engines, websites, or any other new digital channel the tech gurus come up with!

Basically, any form of marketing products or services that involve electronic devices. But it can be done both online and offline.

The 7 main categories of digital marketing are:

1. Search Engine Optimization (SEO) - The art of ranking high on a search engine (such as Google) in the unpaid section, AKA Organic Listings.

2. Search Engine Marketing (SEM) - This is the umbrella term over SEO & SEM. Search Marketing is the gaining of traffic and visibility from search engines through both paid and unpaid efforts.

3. Content Marketing - AKA Storytelling. I think we can all agree that the art of telling a good story has been around for as long as we can remember, certainly before the Internet.

4. Social Media Marketing (SMM) - Well, this one is pretty straight forward. Marketing yourself, your business and your brand vis social media - Facebook, Instagram, LinkedIn, YouTube, and no, Pinterest is not social media, it's actually a search engine!

5. Pay-per-click Advertising (PPC) - This is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. In other words, it's a way of buying visits to your site.

6. Affiliate Marketing - This is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

7. Email Marketing - Yep, you guessed it, this is the practice of sending various types of content to a list of subscribers via email. It can serve to generate website traffic, leads, and even product sign-ups for a business. But remember, subscribers can always opt-out or "unsubscribe" at any time.

So there you have it, all of the digital marketing tools you can use at your disposal. The Internet is a beautiful thing, so utilize it well and reap the rewards!

Something to think about...

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